Leading design and development team for
Apigee.com online experience across developer and enterprise audiences. Implementing Agile methodology and new development workflow to enable data-driven design and continuous deployment.
Created more usable, seamless experience and product messaging, resulting in 60% improvement in leads conversion and 10% reduction in bounce rate.
Developing global user experience based on analytics, user profiles and A/B testing.
Business Development, Developer Products
Lead business development for Apigee embeddable developer tools, securing partnerships with
Instagram, Twitter, GroupOn, LinkedIn, PayPal, Etsy, Weather Underground and others. Working with partners on an ongoing basis to gather, understand and prioritize technical requirements.
Leading co-marketing efforts including events, content, developer evangelism training and social media.
Technical Product Marketing
Developing compelling, simple stories around new products, features and iterations for positioning across channels.
Created and executed market positioning of Apigee enterprise and developer products, including
Apigee developer platform, API Consoles, OAuth API and Apigee Premium API management platform. Iterating product messaging based on user testing, analytics and feedback.
Integrating product messaging into marketing mediums including press releases, blogs, webinars, presentations, social media and more.
Developer Events Strategy and Execution
Mobile App Hackathon, one-day coding events focused on rapid mobile development with developer support. Produced a total of 11 events across the country in 2011, including business development and sponsorship, event marketing and logistics. Giving technical demos (2 - 4 per month) of developer tools to groups of 50 - 200, providing live support throughout events.
Founded, developed and marketed technical events including
API Meetup, Social App Workshop and API Developer Day London.
Developer Content, Support and Experience
Providing technical support to Apigee developer user base via email, phone, forums, social media and live assistance.
Created and ran Apigee developer advisory board and beta testing program to shape product strategy, user experience and roadmap.
Gathering technical requirements, feature requests and bug reports from developer community.
Creating strategy and content for developer relations including feature announcements, documentation and success stories.
Enterprise Corporate Communications
Lead joint marketing, including press releases, webinars, media announcements, case studies and speaking appearances with major telcos (
AT&T, Telefonica, BT) and large enterprises ( Netflix, The Knot, Constant Contact). Created company / product positioning for 2010
rebranding of Sonoa Systems to Apigee and concurrent launch of Apigee Premium API management solution. At Launchsquad, served as account executive for
SuccessFactors acquisitions, announcement of largest SaaS deployment ever (2.1 million seats), and launch of Business Execution Software.
Consulting enterprise and Fortune 500 customers on developer marketing and platform strategy.
Working with enterprises to conduct beta testing, market research and segmentation with target demographics.
Helping companies develop B2B partnership programs and onboarding in addition to long-tail strategy.
Media Representative and Spokesperson
Serving as expert reference for APIs, developer trends, platform adoption and open cloud; quoted in
IDG News Service, Mashable, GigaOm, ReadWriteWeb and others. Representing technical and business interests at developer events and conferences.
Fielding and responding to media inquiries from technical and business outlets.
Trusted resource for reporters with over 3 years of media relations experience representing employers and clients including Carnegie Mellon, SuccessFactors, and Apigee.
Public Relations Leadership
Secured feature articles and effective positioning in major technology and national news outlets, including
TechCrunch, VentureBeat, ZDNet, The Next Web, SD Times, The Atlantic, Mashable and NPR. Hiring, managing and scaling internal and external PR teams and agencies.
Executing media relations campaigns and strategies for everything from launching startups (Bizmore, Apigee) to established public companies (SuccessFactors).
Marketing and Product Team
May 2009-May 2010
Media Relations Department
May 2008-May 2009
M.A. Corporate Communications
2007 - 2008
2004 - 2007