product


Product Manager, Apigee.com

  • Leading design and development team for Apigee.com online experience across developer and enterprise audiences.
  • Implementing Agile methodology and new development workflow to enable data-driven design and continuous deployment.
  • Created more usable, seamless experience and product messaging, resulting in 60% improvement in leads conversion and 10% reduction in bounce rate.
  • Developing global user experience based on analytics, user profiles and A/B testing.

Business Development, Developer Products

  • Lead business development for Apigee embeddable developer tools, securing partnerships with Instagram, Twitter, GroupOn, LinkedIn, PayPal, Etsy, Weather Underground and others.
  • Working with partners on an ongoing basis to gather, understand and prioritize technical requirements.
  • Leading co-marketing efforts including events, content, developer evangelism training and social media.

Technical Product Marketing

  • Developing compelling, simple stories around new products, features and iterations for positioning across channels.
  • Created and executed market positioning of Apigee enterprise and developer products, including Apigee developer platform, API Consoles, OAuth API and Apigee Premium API management platform.
  • Iterating product messaging based on user testing, analytics and feedback.
  • Integrating product messaging into marketing mediums including press releases, blogs, webinars, presentations, social media and more.

evangelism


Developer Events Strategy and Execution

  • Co-founded Mobile App Hackathon, one-day coding events focused on rapid mobile development with developer support. Produced a total of 11 events across the country in 2011, including business development and sponsorship, event marketing and logistics.
  • Giving technical demos (2 - 4 per month) of developer tools to groups of 50 - 200, providing live support throughout events.
  • Founded, developed and marketed technical events including API Meetup, Social App Workshop and API Developer Day London.

Developer Content, Support and Experience

  • Providing technical support to Apigee developer user base via email, phone, forums, social media and live assistance.
  • Created and ran Apigee developer advisory board and beta testing program to shape product strategy, user experience and roadmap.
  • Gathering technical requirements, feature requests and bug reports from developer community.
  • Creating strategy and content for developer relations including feature announcements, documentation and success stories.

enterprise


Enterprise Corporate Communications

Platform Consulting

  • Consulting enterprise and Fortune 500 customers on developer marketing and platform strategy.
  • Working with enterprises to conduct beta testing, market research and segmentation with target demographics.
  • Helping companies develop B2B partnership programs and onboarding in addition to long-tail strategy.

media


Media Representative and Spokesperson

  • Serving as expert reference for APIs, developer trends, platform adoption and open cloud; quoted in IDG News Service, Mashable, GigaOm, ReadWriteWeb and others.
  • Representing technical and business interests at developer events and conferences.
  • Fielding and responding to media inquiries from technical and business outlets.
  • Trusted resource for reporters with over 3 years of media relations experience representing employers and clients including Carnegie Mellon, SuccessFactors, and Apigee.

Public Relations Leadership

  • Secured feature articles and effective positioning in major technology and national news outlets, including TechCrunch, VentureBeat, ZDNet, The Next Web, SD Times, The Atlantic, Mashable and NPR.
  • Hiring, managing and scaling internal and external PR teams and agencies.
  • Executing media relations campaigns and strategies for everything from launching startups (Bizmore, Apigee) to established public companies (SuccessFactors).

experience



Marketing and Product Team
May 2010-Present


Account Executive
May 2009-May 2010


Media Relations Department
May 2008-May 2009

education



M.A. Corporate Communications
2007 - 2008


B.A. English
2004 - 2007